Communications Workgroup
From 2016 to 2022, the Communications Workgroup worked to provide strategic planning and expert advice to the Bay Program Communications Office and to support the communications needs of Bay Program partners, ensuring accurate and timely reporting of Bay health. The Communications Workgroup stopped meeting in 2022. Members of the Communications Workgroup have now joined the Strategic Engagement Team.
Upcoming Meetings
No upcoming meetings.
Scope and Purpose
The Communications Workgroup offered communications advice to the Chesapeake Bay Program's Communications Office in order to help this office meet its goals of:
- Supporting the communications needs of Bay Program partners, and
- Spurring public action through consistent messaging and media coverage, comprehensive branding and promotion, stakeholder outreach, and coordinated internal and external communications.
The workgroup also advised various subcommittees, committees and workgroups and offered support to Bay Program leadership by providing expert perspective on communications-related issues. Lastly, the workgroup provided a forum to discuss Bay-related communications activities, initiatives and issues that cross jurisdictional boundaries in an effort to better connect Bay Program science and partners with the public.
Projects and Resources
Communications Workgroup Charter
The Communications Workgroup charter states that the purpose of the workgroup is threefold:
- To foster cross-jurisdictional communication among Chesapeake Bay Program partners by providing a collaborative forum to discuss communications issues, meet communications needs and conduct public relations with the media, the public and other critical audiences
- To provide expert advice and recommendations when asked to address the communications needs of Chesapeake Bay Program groups (including the Chesapeake Executive Council, Principals’ Staff Committee or Management Board; Advisory Committees; Goal Implementation Teams; workgroups, committees and subcommittees; and Chesapeake Bay Program leadership)
- To provide professional guidance to the Chesapeake Bay Program’s Communications Office in support of its mission to support and communicate the policy, science and data of the Chesapeake Bay Program through media outreach, web- and print-based products, high-quality multimedia, an established and consistent brand, targeted messaging and collaboration and engagement with stakeholders around the watershed.
Publications
Green Re-Entry: How Environmental Jobs Help System Involved People
This webinar discusses “Green Re-Entry,” the process of providing environmentally focused jobs and opportunities to assist formerly incarcerated people in finding professional opportunities as they leave the prison environment and re-enter society.
View detailsSlides: Who is the Chesapeake Bay Program and How Can We Help You Webinar
This webinar will offer an overview of the partnership and how we work together and discuss what we can offer to you regarding data, access to experts and content (including photos and videos).
View detailsSlides: May 2021 Wetlands Webinar
In this webinar, a panel of experts discussed challenges impacting wetlands and what’s being done to save them.
View detailsRelated Links
Webinar: Who is the Chesapeake Bay Program and How Can We Help You?
This webinar will offer an overview of the partnership and how we work together and discuss what we can offer to you regarding data, access to experts and content.
Webinar: Intro to Community-Based Social Marketing
This one-hour webinar provides an overview of the community-based social marketing process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups.
Webinar: Behavior Selection
This webinar provides a closer look at the Behavior Selection step of the CBSM process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups.
Webinar: Barrier/Benefit Research
This webinar provides a closer look at the Barrier/Benefit Research step of the CBSM process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups.
Webinar: Strategy Development
This webinar provides a closer look at the Strategy Development step of the CBSM process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups
Webinar: Pilot Testing
This webinar provides a closer look at the Pilot Testing step of the CBSM process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups
Webinar: Native Plants and Pollinators
In this webinar a panel of experts discussed the benefits of native plants and pollinators. .
Webinar: Wetlands
In this webinar, a panel of experts discussed challenges impacting wetlands and what’s being done to save them
Webinar: Green Re-Entry: How Environmental Jobs Help System-Involved People
Learn more about “Green Re-Entry,” the process of providing environmentally-focused jobs and opportunities to assist formerly incarcerated people in finding professional opportunities.