From 2016 to 2022, the Communications Workgroup worked to provide strategic planning and expert advice to the Bay Program Communications Office and to support the communications needs of Bay Program partners, ensuring accurate and timely reporting of Bay health. The Communications Workgroup stopped meeting in 2022. Members of the Communications Workgroup have now joined the Strategic Engagement Team.

Upcoming Meetings

No upcoming meetings.

Scope and Purpose

The Communications Workgroup offered communications advice to the Chesapeake Bay Program's Communications Office in order to help this office meet its goals of:

  1. Supporting the communications needs of Bay Program partners, and
  2. Spurring public action through consistent messaging and media coverage, comprehensive branding and promotion, stakeholder outreach, and coordinated internal and external communications.

The workgroup also advised various subcommittees, committees and workgroups and offered support to Bay Program leadership by providing expert perspective on communications-related issues. Lastly, the workgroup provided a forum to discuss Bay-related communications activities, initiatives and issues that cross jurisdictional boundaries in an effort to better connect Bay Program science and partners with the public.

Projects and Resources

Communications Workgroup Charter

The Communications Workgroup charter states that the purpose of the workgroup is threefold:

  1. To foster cross-jurisdictional communication among Chesapeake Bay Program partners by providing a collaborative forum to discuss communications issues, meet communications needs and conduct public relations with the media, the public and other critical audiences
  2. To provide expert advice and recommendations when asked to address the communications needs of Chesapeake Bay Program groups (including the Chesapeake Executive Council, Principals’ Staff Committee or Management Board; Advisory Committees; Goal Implementation Teams; workgroups, committees and subcommittees; and Chesapeake Bay Program leadership)
  3. To provide professional guidance to the Chesapeake Bay Program’s Communications Office in support of its mission to support and communicate the policy, science and data of the Chesapeake Bay Program through media outreach, web- and print-based products, high-quality multimedia, an established and consistent brand, targeted messaging and collaboration and engagement with stakeholders around the watershed.

Publications

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Related Links

Webinar: Intro to Community-Based Social Marketing

This one-hour webinar provides an overview of the community-based social marketing process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups.

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Webinar: Behavior Selection

This webinar provides a closer look at the Behavior Selection step of the CBSM process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups.

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Webinar: Barrier/Benefit Research

This webinar provides a closer look at the Barrier/Benefit Research step of the CBSM process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups.

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Webinar: Strategy Development

This webinar provides a closer look at the Strategy Development step of the CBSM process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups

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Webinar: Pilot Testing

This webinar provides a closer look at the Pilot Testing step of the CBSM process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups

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Webinar: Wetlands

In this webinar, a panel of experts discussed challenges impacting wetlands and what’s being done to save them

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Workgroups and Action Teams

Members